Your information
Privacy notice
Agriflare · Updated 7 November 2026
Who we are
Agriflare is operated by OutbreakGuard Ltd, a company registered in England and Wales, whose registered office is at Midlands Agri-Tech Innovation Hub, Poultry Drive, Newport, TF10 8JZ, United Kingdom. OutbreakGuard Ltd is the data controller for the personal data described in this notice. If you have any questions about this notice or how we handle your data, please contact us at info@outbreakguard.com.
Information we collect
We collect account details such as your name and email address; sign-in and session records; supplier profiles; product, service and event listings; uploaded images and certificates; enquiries, quotes and event bookings; billing addresses; and support requests and content reports. Your name and email address are needed to create an account or send an enquiry, and billing details are needed for paid plans; without them we cannot provide those services. Everything else, including newsletter sign-up and page-view measurement, is optional. Business profiles and approved listings are publicly visible, so please do not include private information in public fields.
Where we get your information
Most information comes directly from you. Some comes from others: a business may add you as a team member or local representative, a supplier may add your email address to send you a recommendation through Connect with farmers, a buyer may send you an enquiry, anyone may report content, a farm’s OutbreakGuard logbook records QR check-ins, Stripe tells us the status of payments, and Cloudflare provides the country your request comes from. For companies that have not yet joined, we may create a profile from publicly available business information, such as company websites and other public sources. If a profile includes your details, you can claim or correct it from the profile page, or ask us through Support to remove it.
How we use your information
We use your information to provide and manage your account, publish approved content, connect buyers with suppliers, manage subscriptions, respond to support requests, investigate reports, carry out identity and certificate checks you request, and protect Agriflare against fraud and misuse. We do not sell your personal data.
Our lawful bases
We rely on contract to provide your account, profiles, listings, enquiries, quotes, subscriptions and support. We rely on legal obligation to keep billing and tax records and to respond to lawful requests from authorities. We rely on our legitimate interests to keep Agriflare secure, prevent fraud and spam, moderate content, verify suppliers, operate QR passes that suppliers request, publish profiles of businesses from publicly available information, send recommendations that suppliers ask us to send, and set search defaults by country; we have balanced these interests against your rights, and you can object to this processing at any time. We rely on your consent for the newsletter and for page-view measurement, and you can withdraw it at any time.
Who we share your information with
Enquiries and quotes are sent to the relevant buyer, supplier or chosen representative through our email provider. When you book an event, your name, email address, company, number of places and any note are sent to the organiser, and we email you a confirmation; we count clicks on an event’s external registration link without recording who clicked. Stripe processes subscription payments, and card details are entered directly into Stripe-hosted fields. Billing address suggestions use Stripe and Google services. Address searches for businesses and events, and the geocoding of saved billing addresses, send the address and selected country to MapQuest; we then store the chosen address details, coordinates and match accuracy. Head-office and billing coordinates remain private, while the locations of approved in-person events are public. Cloudflare hosts the website and stores uploaded files, and its Turnstile service checks browser and device signals on sign-in, support and enquiry forms to block automated abuse. Our database and email providers process data only as needed to provide their services. Supplier verification evidence is available only to authorised reviewers, and their internal notes are never published.
QR check-in at farms
When a field representative requests a QR pass, we share the supplier’s name and the representative’s name and email address with OutbreakGuard, which issues the pass. Each scan creates an entry in the farm’s OutbreakGuard visitor logbook, showing who visited, the company they represent, the date and time, the purpose and any biosecurity declarations. The farm, and anyone it authorises such as its vet, may use this record for biosecurity and disease tracing. In Agriflare, representatives can see their own check-ins and team managers can see those made for their company. Revoking a pass prevents future check-ins but does not delete earlier entries.
Newsletter
If you subscribe in the website footer, opt in when creating an account or sending an enquiry, or turn the newsletter on in your account settings, we store your email address, your name (if provided), how you signed up and when you gave consent. We use these details to send news and offers about Agriflare, OutbreakGuard and partner services. Footer and enquiry sign-ups take effect only after you confirm your email address. Newsletters are sent through Brevo (Sendinblue SAS, France), which acts as our processor. Every newsletter includes an unsubscribe link, and you can also unsubscribe in your account settings or by emailing info@outbreakguard.com.
Cookies and page-view measurement
We use HttpOnly cookies to keep you signed in. Suppliers you save as a guest are stored in your browser, while shortlists saved when signed in are stored with your account. With your consent, we measure page views using a session cookie and a daily, page-specific hash, so the same visit is not counted twice. We do not store IP addresses or browser identifiers for this purpose. Do Not Track and Global Privacy Control signals switch measurement off, and you can change your choice at any time under Cookie settings in the footer.
Location for search defaults
On the homepage, Suppliers and Listings, we use the country code that our network provider, Cloudflare, adds to your request to pre-select your country for searches. Your own country selection takes priority, and you can switch to all countries at any time. We do not read, store or share your IP address for this purpose.
How long we keep your information
We keep account, profile and listing data while your account is open. Enquiries, quotes and support requests are kept while the accounts involved remain open. Billing and payment records are kept for six years after the end of the financial year they relate to, as UK tax law requires. Newsletter records are kept while you are subscribed; after you unsubscribe we keep your email address only to make sure we do not contact you again, and unconfirmed sign-ups are deleted after 30 days. Page-view hashes are deleted after the current and previous day (UTC), and daily totals are kept for up to 400 days. QR check-in entries are held in the farm’s OutbreakGuard logbook for as long as the farm needs them for its biosecurity records. You can export your data or delete your account from your account settings; deletion is confirmed with a code sent to your account email, and any active subscription or open checkout must be closed first. When an account is closed, we anonymise it, remove access, withdraw public business content and schedule uploaded media for deletion. We may keep correspondence, fraud-prevention and moderation records where needed for disputes or legal obligations. Copies held in backups or by our service providers are deleted at the end of their normal retention periods.
Your rights
Under UK and EU data protection law, and similar laws in other countries, you have the right to access, correct and erase your data, to restrict or object to its processing, to data portability and to withdraw consent. In your account settings you can update your account name, download a JSON export of your account data (which lists uploaded files rather than including them) and start account deletion. For any other request, contact us through Support or at info@outbreakguard.com. We may need to verify your identity, and we will respond within one month. We do not make decisions about you based solely on automated processing that have legal or similarly significant effects.
International transfers
Some of our service providers, including Stripe, Google and Cloudflare, process data outside the UK and the European Economic Area. Where this happens, we rely on adequacy decisions or on safeguards approved under data protection law, such as the UK International Data Transfer Agreement or Addendum and the EU Standard Contractual Clauses. You can ask us for a copy of these safeguards.
Security
We protect your data with access controls, encrypted connections and role-based permissions. No online service can be completely secure, so please also keep your email account secure.
Changes to this notice
We may update this notice from time to time. The date at the top shows when it was last updated, and we will let you know about any significant changes.
How to complain
If you have a concern, please contact us first so we can try to resolve it. You also have the right to complain to the Information Commissioner’s Office (ico.org.uk) in the UK, or to your national data protection authority in the EU.