Using Agriflare
Terms of use
Agriflare · Updated 7 November 2026
Who we are
Agriflare is operated by OutbreakGuard Ltd, a company registered in England and Wales, with its registered office at Midlands Agri-Tech Innovation Hub, Poultry Drive, Newport, United Kingdom, TF10 8JZ. Contact us at info@outbreakguard.com. These terms apply when you use Agriflare. Paid plans and add-ons are for business customers.
Our mission
Agriflare brings livestock producers, vets and the suppliers who serve them together in one trusted network. Our aim is to make good suppliers easier to find, support better biosecurity on farms and strengthen the resilience of the livestock and animal health sector.
The service
Agriflare is a directory and enquiry platform for agricultural and veterinary suppliers. Business profiles and product/service listings are provided by suppliers and may require administrator approval before publication. Enquiries and supplier quotes help parties communicate; they do not by themselves create an Agriflare-managed product order or collect payment for those goods or services.
Who can use Agriflare
Agriflare is for businesses and professionals in the livestock, veterinary and agricultural sectors, and for people buying on their behalf. You must be at least 18. If you create an organisation or accept these terms for a company, you confirm that you are authorised to do so and that the company is bound by these terms.
Accounts and authorised access
Provide accurate account information and protect access to your email account. Use team invitations and roles for shared access rather than sharing login codes. You are responsible for content and actions submitted through your account.
Organisations, roles and who can do what
Each organisation has one owner: the account that created it or whose ownership claim was approved. Only the owner can choose or change a plan, cancel a subscription, buy add-ons and pay for events. The owner and team Admins can edit the company profile, manage listings and invite or remove team members. Sales reps and Distributors can manage listings and enquiries; Technical reps can manage listings and read enquiries; Viewers have read-only access; Drivers can use their QR pass only. Removing a team member ends their access and their QR pass. On the Free plan, one additional representative keeps access; other team members are paused until a paid plan is restored.
Content and moderation
Only publish information, media and certificates you are authorised to share. Do not submit misleading claims, unlawful or harmful content, spam, malicious files or another person’s confidential information. Company descriptions and listing text must not contain links, email addresses or phone numbers: buyers contact suppliers through Enquire, and websites and phone numbers go in the profile fields provided for them. Agriflare may review, reject or withdraw content and suspend accounts to protect the service. Report concerns using the report control on supplier or listing pages.
Regulated products and advertising
You are responsible for making sure your listings, descriptions and certificates comply with the laws that apply to your products and to the countries you sell into, including rules on veterinary medicines, feed, biocides, animal health claims and product safety. Do not advertise prescription-only veterinary medicines in a way the law does not allow, for example to people who are not authorised to prescribe or supply them. We may ask for evidence, restrict a listing to a suitable audience or remove it if we believe it may not comply.
Acceptable use
Do not impersonate another person or company, send spam or unsolicited bulk enquiries, harvest contact details through enquiry or claim forms, use bots or automated tools to access Agriflare except as we allow, probe or test our security, interfere with the service, or copy, decompile or reverse engineer our software. Do not use Agriflare to break the law, including sanctions, export controls, anti-bribery and competition law.
Membership and billing
Plan features, limits and prices are shown on the price list and at checkout. Prices are in pounds sterling, excluding VAT. Subscriptions are processed by Stripe and renew automatically for the same billing period, at the price then in force, until cancelled. We will give reasonable notice of a price increase on an existing subscription. Moving to a lower plan takes effect at the next renewal. Content above the new limits stays saved but may stop showing publicly.
Cancellation and refunds
The account owner can cancel from membership and billing. If you can’t cancel there, email us. A monthly plan can be cancelled with one month’s notice: it ends one month after you cancel, and that final month is billed as usual. A yearly plan can be cancelled at any time and stays active until the end of the paid year, but the fee for the remaining period is not refunded. Except where required by law, fees already paid are non-refundable. Cancellation and account deletion are separate actions: an account cannot be deleted while it has an active subscription or an open checkout, so cancel first.
Suspension and termination
We may suspend or restrict an account, profile, listing or team member, or close an account, if we reasonably believe these terms or the law have been breached, if payment fails, or to protect users, farms or the service. Where appropriate we will tell you why and give you a chance to put things right. Except where required by law, fees already paid are not refunded when an account is suspended or closed. You can stop using Agriflare at any time by cancelling your subscription and deleting your account.
Updating and removing your content
Profile and listing changes are saved as drafts and may be reviewed before they are published. You can update or withdraw your listings at any time. Deleting your account closes it permanently: your personal details are removed, your company profile, listings, images and certificates are taken down, and team access is revoked. We keep billing, correspondence and moderation records where we need them for legal, tax or dispute purposes. A platform administrator must have that role removed before deleting their account.
Public company profiles and ownership claims
To make the directory useful, we may publish profiles of agricultural and veterinary businesses using publicly available business information, such as the company name, location, category and published contact details. Enquiries sent through these profiles go to the company’s published contact email. The business can claim its profile to manage it: claims require a verified account and evidence of authority, and each one is reviewed manually. You can have one pending claim per profile and submit up to 10 claims a day. When a claim is approved, the claimant becomes the owner and other pending claims for that profile are closed. A business that does not want its profile listed can ask us through Support to correct or remove it.
Photos, watermarks and reuse of directory content
Company profiles, listings, photos, logos and certificates belong to the organisations that provide them. Public listing photos are shown with an Agriflare watermark and the company’s name. You may view and share links to Agriflare pages, but you may not copy, scrape, download in bulk, remove watermarks from, or republish directory content, photos or contact details, including to build another directory, database or marketing list, without written permission from us and the organisation concerned.
Data protection
We process personal data in line with the UK General Data Protection Regulation and the Data Protection Act 2018, the EU General Data Protection Regulation where it applies, and other data protection laws that apply in the countries where our users are based. When you receive personal data through Agriflare, such as an enquiry, a booking or a team member’s details, you are responsible for handling it lawfully under the laws that apply to you, and for using it only for the purpose it was shared. When you add farmers’ or other people’s email addresses, for example in Connect with farmers, you decide who is contacted and must have a lawful basis to contact them; we send those messages on your behalf. Contact us if you need a data processing agreement.
How we use data
Company profile details, including business contact details, are published so buyers can find and contact suppliers. Enquiries, quotes and bookings are shared only with the parties involved and their chosen representatives. We do not sell personal data. The privacy notice explains in full what we collect, why, how long we keep it and your rights.
Promotional offers
A promotional offer applies only as described with that offer. The EuroTier 2026 founding rate is for companies exhibiting at EuroTier 2026, applies to the first year of an annual plan, and renews at the standard price then in force unless cancelled. We may ask for evidence of eligibility and may end an offer when its stated limits are reached.
Sponsorship, placements and extras
Category sponsorship, featured country placement and account extras, including extra events, are ordered through Support, invoiced by us and start once paid. Placements run for the agreed dates, are labelled as Sponsored or Featured, and appear in the matching directory results. We do not guarantee views, enquiries or sales. We may refuse or end a placement that breaches these terms, and placed suppliers must stay approved in the directory.
QR passes and farm visits
QR passes are issued through OutbreakGuard for the named representative only. Do not share, copy or transfer a pass, and keep it private. A pass shows that a visit was recorded; it does not give permission to enter a farm. Always follow the farm’s own access and biosecurity rules. Passes expire, and they stop working when a team member is removed, a plan changes or we suspend access.
Events and bookings
Events are organised by the supplier that lists them. The organiser is responsible for the event, its content, venue, capacity, safety, any fees and any changes or cancellations. Bookings and registration links connect you with the organiser; contact the organiser about attendance, changes or refunds.
Features in development
Features marked as coming soon are not yet available and their timing may change. Do not rely on them when deciding whether to buy.
Third-party services and links
Payments are processed by Stripe, QR passes and farm logbooks are provided by OutbreakGuard, and wallet passes use Apple Wallet and Google Wallet. These services have their own terms. Links to suppliers’ websites and other external sites are provided for convenience; we do not control them and are not responsible for their content or practices.
Agriflare is a facilitator
We connect buyers and suppliers; we are not a party to any agreement between them, we do not act as anyone’s agent, and we do not hold or handle payments for goods or services. Prices, quotes, negotiations, orders, payments for goods and services, delivery, installation, warranties, returns and after-sales support are handled directly between the companies involved. We are not responsible for the quality, safety, legality, suitability or performance of any product or service listed, for whether a supplier or buyer completes a deal, or for disputes between them. Raise any problem with the other company first; you can also report a profile or listing that breaches these terms.
Information provided by companies
Company profiles, listings, descriptions, prices, specifications and certificates are written and maintained by the companies themselves, or for unclaimed profiles taken from publicly available sources. We review content for compliance with these terms and may run identity or certificate checks, but we do not verify every detail and do not guarantee that information is accurate, complete or up to date.
Checks, certificates and product decisions
A paid membership, partner badge, sponsorship or uploaded certificate is not independent verification. An identity or certificate check is shown only for its stated scope and validity period. It does not certify all products, guarantee future conduct, provide veterinary advice or replace the buyer’s own suitability, regulatory and safety checks. Confirm final prices, availability, terms and claims directly with the supplier.
Your content and service changes
You retain rights in your content and permit Agriflare to store, display, resize and watermark it as needed to operate and promote the directory. Keep listings accurate and withdraw outdated offers. Features and availability may change; contact Support about problems with access or paid features.
Our intellectual property
Agriflare, its name and logo, design, software and the directory as a whole belong to OutbreakGuard Ltd or its licensors. We give you a limited, non-exclusive, non-transferable right to use Agriflare for its intended purpose under these terms. No other rights are granted.
Our responsibility to you
Agriflare is provided as it is and as available. We work to keep it secure and running, but we do not promise that it will be uninterrupted, error-free or that it will produce particular results, such as enquiries, sales or visibility. To the maximum extent permitted by law, we are not liable for indirect, incidental or consequential losses, or for loss of profit, revenue, business, goodwill or data. Our total liability to you is limited to the fees you paid us in the 12 months before the claim arose. Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law.
Your responsibility to us
If a claim is brought against us because of content you publish, the products or services you offer, your dealings with other users, or your breach of these terms or the law, your company will cover our reasonable losses and costs, including legal fees. We will tell you promptly about the claim and let you take part in handling it.
Events outside our control
We are not responsible for delays or failures caused by events beyond our reasonable control, such as outages at hosting, email or payment providers, internet failures, cyberattacks, disease outbreaks, natural disasters, strikes or government action.
Changes to these terms
We may update these terms, for example to reflect new features, legal requirements or how the service is used. For material changes, we will give at least 30 days’ notice by email or in-app notice before they take effect. If you do not agree with a change, the owner can cancel under the cancellation terms above and stop using Agriflare. Continued use after changes take effect counts as acceptance.
Privacy and support
The privacy notice describes how Agriflare processes data and provides export and deletion controls. Contact Support for account, content, billing or privacy assistance. These terms do not remove any rights that cannot lawfully be excluded.
General
These terms, together with the price list, any order confirmation and the privacy notice, are the whole agreement between you and us about Agriflare. If an order confirmation for a placement or extra conflicts with these terms, the order confirmation applies to that order. If any part is found unenforceable, the rest still applies. If we do not enforce a right straight away, we can still enforce it later. You may not transfer your rights under these terms without our consent; we may transfer ours to a company that takes over Agriflare. Nobody else has rights under these terms, under the Contracts (Rights of Third Parties) Act 1999 or otherwise. We send notices to your account email address or show them in Agriflare; send notices to us at info@outbreakguard.com.
Governing law
These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.